Each year, emergencies and disasters impact communities across Canada. As disruptive events such as wildfires, floods, and severe storms become more frequent, being prepared has never been more important.
Emergency Preparedness Week is an opportunity to raise awareness and recognize the importance of readiness when it comes to preparing for an emergency or disaster.
We encourage people living in Canada to learn the steps to take before, during, and after an emergency.
Photo: Hannah Kiviranta
Definity Financial Corporation has been a long-standing partner of the Canadian Red Cross, supporting disaster response efforts and promoting emergency preparedness across the country.
Together, we’re ensuring individuals, households, and communities have the knowledge and tools to prepare for and be ready in case of emergencies and disasters.
As a member of the Disaster Response Alliance, Definity supports a collective effort to ensure communities across Canada have access to critical resources, funding, and support when disasters occur.
Through this partnership, the Red Cross is equipped with the funding, tools, and resources needed to respond quickly when an emergency or disaster occurs, ensuring support is available when it matters most.
One of the key programs supported by Definity is Be Ready, a Canadian Red Cross initiative designed to help individuals, households, and organizations prepare and adapt to emergencies and disasters.
Be Ready offers educational resources, tools, and workshops, contributing to overall emergency preparedness at the household level, thereby enhancing community resilience.
Photo: J. Keith Howie
Taking these four steps is an important part of being prepared. Be Ready workshops are offered regularly across the country by the Canadian Red Cross. They can help individuals and families put these steps into practice while building the skills and confidence needed to respond in an emergency.
“We give the audience the tools and insights about how to prepare themselves to react with a plan and a kit if their family has to face an emergency such as a house fire, flood, wildfire, earthquake or power outage," says Mindy, a Canadian Red Cross Be Ready Facilitator.
These sessions are free and open to the public, covering topics such as:
Register for an upcoming preparedness webinar today by visiting: Prepared Together 2026 | Canadian Red Cross.
Service continuity planning workshops are also available to community-service organizations, helping to ensure essential services remain operational during an emergency or disaster.
With the support of programs like Be Ready, the Canadian Red Cross and corporate partners like Definity are helping communities build the knowledge and foundation to prepare for emergencies and disasters.
Learn more about in-person events, activities, and ways to get involved this Emergency Preparedness Week by visiting: Emergency Preparedness Week 2026.
Members of the Disaster Response Alliance ensure the Canadian Red Cross is equipped to respond to emergencies and disasters in Canada on a moment's notice.
Learn more: Disaster Response Alliance | Canadian Red Cross.
Emergency Preparedness Week is an opportunity to raise awareness and recognize the importance of readiness when it comes to preparing for an emergency or disaster.
We encourage people living in Canada to learn the steps to take before, during, and after an emergency.
Photo: Hannah Kiviranta
A Long-standing Partnership with the Canadian Red Cross
Definity Financial Corporation has been a long-standing partner of the Canadian Red Cross, supporting disaster response efforts and promoting emergency preparedness across the country. Together, we’re ensuring individuals, households, and communities have the knowledge and tools to prepare for and be ready in case of emergencies and disasters.
As a member of the Disaster Response Alliance, Definity supports a collective effort to ensure communities across Canada have access to critical resources, funding, and support when disasters occur.
Through this partnership, the Red Cross is equipped with the funding, tools, and resources needed to respond quickly when an emergency or disaster occurs, ensuring support is available when it matters most.
Helping Individuals and Households in Canada Prepare with Be Ready
One of the key programs supported by Definity is Be Ready, a Canadian Red Cross initiative designed to help individuals, households, and organizations prepare and adapt to emergencies and disasters. Be Ready offers educational resources, tools, and workshops, contributing to overall emergency preparedness at the household level, thereby enhancing community resilience.
Photo: J. Keith Howie
The Four Steps to Being Prepared:
Taking these four steps is an important part of being prepared. Be Ready workshops are offered regularly across the country by the Canadian Red Cross. They can help individuals and families put these steps into practice while building the skills and confidence needed to respond in an emergency. “We give the audience the tools and insights about how to prepare themselves to react with a plan and a kit if their family has to face an emergency such as a house fire, flood, wildfire, earthquake or power outage," says Mindy, a Canadian Red Cross Be Ready Facilitator.
Free Monthly Preparedness Webinars to Support Readiness
In addition to in-person workshops, monthly virtual webinars provide accessible opportunities to explore a range of emergency preparedness topics.These sessions are free and open to the public, covering topics such as:
- General emergency preparedness
- Wildfire preparedness
- Emergency preparedness planning for businesses and organizations
- Caring for self and others during and after emergencies
Register for an upcoming preparedness webinar today by visiting: Prepared Together 2026 | Canadian Red Cross.
Service continuity planning workshops are also available to community-service organizations, helping to ensure essential services remain operational during an emergency or disaster.
Being Prepared Can Make All the Difference
Emergency Preparedness Week is an important reminder that taking steps to be prepared in case of an emergency or disaster can make a meaningful difference.With the support of programs like Be Ready, the Canadian Red Cross and corporate partners like Definity are helping communities build the knowledge and foundation to prepare for emergencies and disasters.
Learn more about in-person events, activities, and ways to get involved this Emergency Preparedness Week by visiting: Emergency Preparedness Week 2026.
More About the Disaster Response Alliance
The Canadian Red Cross Disaster Response Alliance is a group of corporations dedicated to supporting emergency and disaster relief in communities across Canada.Members of the Disaster Response Alliance ensure the Canadian Red Cross is equipped to respond to emergencies and disasters in Canada on a moment's notice.
Learn more: Disaster Response Alliance | Canadian Red Cross.
