Disaster Response Alliance

Through the Disaster Response Alliance (DRA), we are bringing together leading Canadian corporations who recognize the importance of investing in disaster relief. This means Red Cross can pre-position supplies, and ensure systems and disaster teams are ready to respond across the country. The DRA is playing a crucial role in expanding our capacity to respond, so that Red Cross will continue to be there when Canadians needs us.

We are grateful to the ongoing support of our DRA partners. Their investments ensure that Canadian families; businesses and communities will be more resilient in the face of the next disaster.

Logo of Walmart Canada, Red Cross corporate partnerWalmart Canada

A generous supporter of Canadian communities, Walmart Canada has partnered with the Canadian Red Cross since 2003 to provide disaster relief to communities in need and to promote disaster preparedness across the country. As our largest corporate partner, over $54 million has been donated by Walmart and its customers since the partnership began.

Beyond Walmart's financial contributions, they also provide Canadian Red Cross blankets for families in need and are always the first company to open their doors and provide in-kind donations of clothes and food among other items when a disaster strikes a community.

For more information about the company, visit www.walmartcanada.ca.


The Co-operative Retailing System is proud to serve and support Western Canadians. Operating in almost 600 communities with 1.8 million active members, we’re committed to supporting the Canadian Red Cross’ disaster relief efforts in the communities we call home. A partner since 2012, Co-op has supported the Red Cross to preposition goods and respond to emergencies for communities in need.

To learn more about Co-op’s community initiatives visit www.co-op.crs


Honda LogoHonda Canada Foundation

Formed in 2005, the Honda Canada Foundation is committed to giving back to communities across Canada.   As a long-time supporter of the Canadian Red Cross, the Honda Canada Foundation believes that when our communities are prepared, our neighbours are protected. That’s why the Honda Canada Foundation has partnered with the Canadian Red Cross to train and equip disaster response personnel while building critical readiness expertise across the country. Together, we’re working hard to ensure that every Canadian is supported when disaster strikes.
For more information on the Honda Canada Foundation, please visit www.hondacanadafoundation.ca

Canadian TireCanadian Tire

Canadian Tire has been a long-time supporter of Red Cross emergency response efforts in Canadian communities impacted by disasters. Through their Disaster Response Alliance partnership, they are investing in the resiliency of communities across the country in the face of more frequent and severe emergencies. Vital financial and product support will build emergency preparedness capacity and support Canadian Red Cross Indigenous programing across Canada. For more information on the company please visit: https://corp.canadiantire.ca/community/


logo desjardinsCooperation is part of Desjardins’ DNA. Desjardins has been supporting the Red Cross for several years, through donations as well as volunteer work during disasters. Desjardins is part of the Red Cross’ Ready When the Time Comes program, which trains employees to become disaster response volunteers. This increases Red Cross disaster response capacity and allows Desjardins to quickly offer support and comfort directly to those affected. Desjardins is proud to partner with the Canadian Red Cross in helping those most in need.

For more information on the company, please visit: www.desjardins.com/ca/

RBC LogoRBC Foundation

In 2019 the Canadian Red Cross became a partner of the RBC Foundation in their Tech for Nature initiative, a new commitment by the bank to support projects ranging from the availability and accuracy of environmental data to influencing positive behavior change as it relates to environmental conservation. Their goal: to leverage data and technology to transform and improve the world we live in. 

Our specific partnership model is designed to address anticipated increased natural disasters due to climate change through the implement of pilots that overlay flood mapping data with data specific to financially vulnerable communities. We anticipate results that will allow the Red Cross to better plan for disaster resilience at the community level—all while ensuring the anonymity of RBC clients and Red Cross beneficiaries through data encryption.
The CRC looks forward to implementing community-focused resilience education based on the outcomes of our data analysis in this partnership, which is the first of its kind for CRC.


Economical InsuranceDefinity

The best way to make it safely through a disaster is to be ready for one.
That is why the Definity family of companies supports the delivery of Canadian Red Cross emergency preparedness training across the country and is a member of the Disaster Response Alliance. We’re committed to helping our communities adapt and thrive.

For more information on the company, please visit: www.definityfinancial.com


Logo of HSBC Bank

HSBC Bank Canada

HSBC Bank Canada has a longstanding commitment to supporting the communities in which it operates. As a Disaster Response Alliance partner, HSBC Bank Canada’s proactive contribution is supporting the Canadian Red Cross Emergency Management Program that will build resilience in areas where the Red Cross can make a difference and help us to be better prepared to respond when natural disasters hit in 2023.

With the increasing frequency and severity of natural disasters due to climate change, HSBC Bank Canada is continuing efforts towards a net zero economy by transforming its business and supporting and financing its customers to make their own transitions.

For more information on HSBC Bank Canada, please visit https://www.about.hsbc.ca/hsbc-in-canada/environment-and-community.


Logo of Grainger Canada, founding partner of Red Cross program Ready When the Time Comes

Grainger Canada

As the National Founding Partner of the Canadian Red Cross’ Ready When the Time Comes program (RWTC), Grainger Canada plays a leadership role in corporate disaster response. By allowing their employees to volunteer with the Red Cross when disaster strikes in their own communities, and well as providing a generous financial commitment to the program, Grainger Canada dramatically increases the range of response activities the Red Cross can carry out.

For more information about the company, visit www.grainger.ca.

Logo of Power Corporation

Power Corporation 

Power Corporation has become a member Disaster Response Alliance of the Red Cross that brings together forward-thinking organizations to ensure Canadian families and communities can overcome tomorrow’s disaster by preparing today. This alliance helps our communities get back on their feet as soon as possible. Power Corporation is proud to support the Red Cross as a key partner enabling it to provide, right from the outset of an emergency, help to those who need it most, when they need it most.

For more information on the company, please visit:  

The Co-operators The Cooperators logo

As the cornerstone partner of the community-based Disaster Risk Reduction program, The Co-operators is integral to our ongoing effort to build resilient communities. With the increasing frequency and severity of extreme weather we are committed to proactively equipping Canadians to prepare for and adapt to the changing nature of climate risk. 

The Co-operators has been a Canadian Red Cross partner since 2009, and supported initiatives such as preventing bullying and abuse, recognizing young leaders through humanitarian awards, and growing the Canadian Red Cross’ volunteer base and skills.  This long-term partnership is helping the Canadian Red Cross improve the lives of vulnerable people in Canada.

For more information, visit www.cooperators.ca


Operating in Canada for more than 100 years, Bayer is focused on leveraging its science to create a better life, particularly in the areas of human health and nutrition. Working with partners like the Canadian Red Cross, we recognize the increasing threats our communities are facing because of climate change, and we are committed to being a part of the solution and response. Read more about Bayer at www.bayer.ca



Loblaws Companies Limited quickly mobilizes products and fundraising as required to support Red Cross emergency relief and recovery operations when disaster strikes Canadian communities. As a Disaster Response Alliance partner they are helping ensure Red Cross teams have the resources they need to keep Canadians safe and provide vital humanitarian assistance in the face of growing severe weather impacts and health emergencies. For more information on the company, please visit www.loblaws.ca

PCL Construction

PCL Construction is proud to support disaster relief efforts in North America through both the Canadian Red Cross and American Red Cross. Thanks to their support, the Canadian Red Cross will be able to respond quicker and more effectively during times of disaster. As an employee owned company, PCL is committed to making their communities stronger and safer.

For more information about the company, visit www.pcl.com.

Coca ColaThe Coca-Cola Foundation 

The Coca-Cola Foundation, along with The Coca-Cola Company and its network of bottling partners, are long-time supporters of the International Red Cross and Red Crescent Movement. Through its partnership with the Canadian Red Cross, The Coca-Cola Foundation supports the safety and resiliency of Canadian communities and ensures the Red Cross can meet the ever-increasing need for disaster response in Canada.  The Coca-Cola Company provides support to the Canadian Red Cross through financial contributions, beverage product donations, and employee volunteerism.

For more information on The Coca-Cola Foundation, please visit here

Canada LifeCanada Life

For more than 175 years, Canada Life has been supporting communities when they need it most. They’ve been a longstanding supporter of Canadian Red Cross emergency preparedness and humanitarian relief efforts across Canada and abroad since the 1950s. In 2022, Canada Life joined the Disaster Response Alliance because they believe increasing awareness can lead to tangible, positive change in the places we call home. In addition to corporate matching, Canada Life is proud to also engage its employees in emergency preparedness and disaster response through workshops and programs like Missing Maps.

For more information on the company, please visit Canada Life: Insurance, Investments, & Retirement.


Through a dynamic partnership, Rogers is a proud and longstanding supporter of Red Cross emergency preparedness and humanitarian relief efforts in Canada and abroad.  To enable immediate emergency response in times of crisis, Rogers mobilizes customer, employee, and corporate donations through text-do-donate and local fundraising, in addition to providing mobile devices and connectivity to support emergency operations. For more information on the company, please visit About Rogers - Make More Possible.

The Starbucks Foundation

The Starbucks Foundation and the
Canadian Red Cross are working together to support the safety and resiliency of Canadian communities. Through its support of the Disaster Response Alliance, Starbucks will help mitigate the impacts of disasters and prepare individuals, families, and communities before disaster strikes.  This partnership includes not only investments in disaster preparedness but also opportunities for support and engagement with Starbucks partners (employees) across Canada, aligning with Starbucks Mission to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

McDonald's Restaurants of Canada Ltd.

At McDonald’s Canada, being part of the community means uplifting people every day, especially when they need it most. That’s why McDonald’s is proud to partner with the Canadian Red Cross to help keep communities strong when an emergency strikes. The partnership between McDonald's and the Red Cross involves support for investments in disaster preparedness and includes opportunities for engagement with McDonald's franchisees, restaurant teams and corporate employees.

For more information about the company, please visit: www.mcdonalds.ca.

McKesson Canada The Cooperators logo

For over 100 years, McKesson Canada has played an integral role in building healthy communities by supplying the health care sector with resources, support and technology. We know that extreme weather events caused by climate change are becoming more frequent and intense. That’s why McKesson Canada is proactively preparing to support and serve our patients, employees, and communities when disaster strikes. Our partnership with the Canadian Red Cross is one way we demonstrate our purpose, even during times of crisis, of advancing health outcomes for all.

For more information on McKesson Canada, please visit www.mckesson.ca


Air CanadaAir Canada

Air Canada and the Air Canada Foundation have a been long time supporters of the Red Cross. Over the past decade, the Air Canada family has donated funds, cargo and airfare to quickly mobilize Red Cross emergency responders and relief supplies to disaster impacted communities in Canada and overseas. Air Canada employees are part of the Ready When the Time Comes program and have provided essential volunteer support on COVID-19 operations in addition to thousands of dollars raised in support of humanitarian response.

Please visit www.aircanada.com to learn more.


Air CanadaCenovus Energy

Cenovus Energy understands it has an important role in supporting and strengthening the communities where they live and work and are committed to making social investments financial and beyond to make people’s lives better.
The company’s Disaster Response Alliance (DRA) partnership with the Red Cross strongly aligns with its mandate by providing the training and tools needed to enhance emergency preparedness and response, helping keep local communities safe and healthy.