For GivingTuesday, Canadian Red Cross aims for 500 life-changing gifts

Topics: National, Philanthropy News
November 24, 2017


We may have only seen the first signs of winter weather sprinkled across the country but there’s a good chance many Canadians were caught up in a flurry of shopping and spending with the abundance Black Friday and Cyber Monday sales out there.

Thankfully, GivingTuesday is here as an antidote to that abundance, a time for all Canadians to recharge by giving back to those in need and celebrating how big a difference charitable giving and volunteering can make in our communities and around the world.

To celebrate the fifth-annual GivingTuesday, the Canadian Red Cross launches its annual holiday giving campaign with a special GivingTuesday goal in mind: 500 life-changing gifts in one day.

Red Cross supporters can join the GivingTuesday movement and help the Red Cross reach this goal by shopping for meaningful gifts today to send friends, family and colleagues.

Gifts Will Be Matched by Aviva Canada

In addition to setting a GivingTuesday goal, the Canadian Red Cross is thrilled to tell supporters that every gift they give between now and December 25, 2017 will have DOUBLE THE IMPACT thanks to a generous match from Aviva Canada*.

Visit to shop all the gift-giving options, which include:      

  • A gift of $15 can provide warmth and comfort to refugees and migrants in the form of two Winter Blankets
  • A $25 Mother & Baby Health Pack will provide a one-month supply of pregnancy medicines and medical supplies for 12 babies and mothers
  • A gift of $45 provides a Disaster Relief Kit to help a family recover from an emergency or disaster 
  • A $60 gift will give an entire family of five Food and Water Relief for a full month

Each gift you choose to give this GivingTuesday and up until December 25, 2017 will be matched dollar for dollar by Aviva Canada, one of the country’s leading property and casualty insurance groups.* That extends your kindness and spirit of giving to even more individuals and families in need. 

Canadians want to give back this holiday season

According to a recent survey conducted by Ipsos on behalf of the Canadian Red Cross, Canadians are gearing up to give back this holiday season in light of numerous disasters in Canada and abroad last year.

Most Canadians (63 per cent) feel compelled to donate to charity or volunteer their time as we approach this holiday season. Nearly half of Canadians (44 per cent) want to help both those in need in Canada and in other parts of the world, while 52 per cent feel strongly about giving here at home.

Giving a Canadian Red Cross gift in the name of a loved one is one meaningful way you can ease suffering here in Canada, around the world, or both at home and abroad. With all gifts, you’ll be able to send a personalized e-card to the recipient to let them know you’re thinking of them this holiday season.

*Aviva Canada will match up to a maximum amount of $30,000 in total for donations made by December 25, 2017.
Section Widgets