Red Cross reveals new design for iconic pink shirt

Topics: Saskatchewan, Violence, Bullying and Abuse Prevention
February 24, 2015

REGINA, February 24, 2015 – A fresh, bold look for the iconic pink shirt is being revealed for Red Cross Day of Pink.
“We’ve gone to a much darker pink than in previous years and we also feature a large Imagine No Bullying statement on the back of the shirt,” said Richard Kies, Provincial Development Manager for the Red Cross in Saskatchewan. “On April 1, 40,000 students and adults across Saskatchewan will be participating by wearing pink, attending rallies and other community events to show that bullying is no longer socially acceptable.”
The Red Cross is offering a free pink bracelet with every pink shirt order on Wednesday, Feb. 25 only, while supplies last. Red Cross Day of Pink merchandise can be purchased at The purchase of one shirt will help the Red Cross reach one student with bullying prevention education.
“We encourage people to order now, while supplies last,” said Kies. “All proceeds go directly to Red Cross bullying prevention education in Saskatchewan.”
“We work with our school partners year-round  to create respectful schools and we celebrate this together in early April each year,” said Kies. “We believe though that every day should be a “pink day” – where students stand up for each other and treat each other with respect.”
Other plans for Red Cross Day of Pink include:

  • student rallies at the University of Regina and University of Saskatchewan
  • Travis Price, co-founder of Pink Shirt Day, will speak at the Saskatoon and Regina student rallies, as well as  visiting schools
  • presentations to schools across the province by  Saskatchewan Roughrider players who have been trained by Red Cross in  bullying prevention

Presented by SaskEnergy, Red Cross Day of Pink aims to raise awareness about bullying issues and what people can do to create safe and respectful environments. Nearly 40,000 students and businesses across the province will wear pink t-shirts, hats, bracelets and stickers to celebrate the day. Hundreds of schools and communities across the province will be holding assemblies, rallies and parades that help promote respect and celebrate Red Cross Day of Pink initiatives.
For tips and more information about Red Cross bullying prevention education programs contact your local Red Cross office, or visit

image of back of Saskatchewan Day of Pink t-shirt image of Saskatchewan day of pink t-shirt

Kevina Mullock, a Red Cross bullying prevention youth facilitator, models the new Red Cross Day of Pink t-shirt.

For more information, or to schedule an interview, please contact:
Canadian Red Cross Media Line – Saskatchewan


Section Widgets