Red Cross announces community outreach strategy for those affected by Alberta floods

Topics: Alberta, Emergencies and Disasters in Canada
June 27, 2013

(Calgary) – Canadian Red Cross today outlined how it will help affected residents recover from the largest floods in Alberta’s history.

“The road to recovery is long and sometimes extremely tough,” said John Byrne, Canadian Red Cross Disaster Management Director General. “As the waters recede, Red Cross is committed to being here to help people recover – whatever their needs, and however long it takes.”

Working with the provincial and municipal governments and partners, Red Cross will:

  • assist in the management of seven shelters,
  • set up a community grant program to address existing and anticipated strain on community social service agencies, such as food banks,
  • organize the distribution of basic necessity packages and clean-up kits to families throughout the affected communities,
  • continue to reach out to people affected to find out their immediate and long-term needs,
  • continue to provide family reunification to those affected by the floods, and
  • continue to provide registration services to assist the Government of Alberta in identifying households affected by the ongoing flooding.

As soon as the disaster struck, Red Cross volunteers and staff took action, working immediately with provincial and municipal governments and agencies, as well as corporate partners to provide safety messages to those affected, support shelters to those displaced, provide registration and family reunification services, and help prepare communities who were in the path of the flood.

To date, hundreds of highly trained, experienced Canadian Red Cross volunteers from Alberta and across Canada have been brought in to help. Red Cross has also brought in specialists from American Red Cross and international Red Cross to join our volunteers from across Canada. Additional volunteers will be required in the coming days on a short term basis. Those interested in volunteering can do so through

Through people’s generosity, Red Cross has raised over $10.2 million so far for this response. In this first critical week, Red Cross has allocated $3.5 million to help provide immediate relief and comfort to those affected. But recovery efforts could take up to several years. Financial contributions are greatly appreciated as they provide the most flexible, fast and efficient way of helping those in need.

Canadians are encouraged to contribute to the Canadian Red Cross Alberta Floods fund by going online at or by calling 1-800-418-1111.


The companies listed below make substantial donations to the Red Cross every year so that whenever disaster strikes, the Red Cross will be there to help vulnerable Canadians. Red Cross would like to thank all its national corporate partners for the role their generous donations have played in assisting those affected by the flooding in Alberta.

National Corporate Partners
Walmart Canada
Royal Bank of Canada
CN Rail
PCL Construction
Sun Life Financial
Microsoft Canada
The Weather Network

During major disasters some companies step up and take the lead as responsible corporate citizens. The companies listed below, along with our National Partners, have made significant contributions to the Red Cross’ response to this disaster.

Large Contributions to AB Floods Appeal ($250k+)
Walmart Canada
Shaw Communications
Nexen Energy

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