Canadian Red Cross receives $2.7 million donation from Walmart Canada

Topics: National, Philanthropy News
September 30, 2014

Ottawa, Ontario - September 30, 2014 - Walmart Canada announced today that its annual Canadian Red Cross fundraising campaign raised over $2.7 million for disaster preparedness and response activities for communities across the country. This includes over $1.7 million from customer donations and over $950,000 from Walmart Canada corporate grants.
“The Canadian Red Cross thanks Walmart Canada, its employees and customers across Canada for their generous support,” said Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. “The money raised will be used to provide those affected by disaster with critical access to food, shelter and supplies as well as emotional support and family reunification services.”
Funds raised through this annual in-store campaign help ensure the Red Cross is ready to support communities across Canada affected by disaster. Over the past year, Red Cross volunteers and staff provided help to more than 88,000 people affected by more than 2,900 separate disasters across the country. 
“We’re proud to partner with the Canadian Red Cross and to equip them with the funds and supplies they need when disaster strikes,” said John Lawrence, director of corporate social responsibility at Walmart Canada. We’re committed to supporting families in need, especially when they need us the most.”
Walmart Canada is the largest corporate partner of the Canadian Red Cross and is an invaluable part of the Red Cross team that responds to disasters across our country.  To date, Walmart Canada has donated and raised more than $27 million to support the Canadian Red Cross. 
About the Canadian Red Cross
The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 189 National Red Cross and Red Crescent Societies. The Canadian Red Cross’ mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

About Walmart Canada
Walmart Canada operates a growing chain of 391 locations nationwide serving more than one million customers each day, as well as its flagship online store,, which is visited by over 400,000 Canadians daily. With more than 90,000 associates, Walmart is one of Canada’s largest employers and is ranked one of Canada’s top 10 most influential brands. Walmart Canada is focused on supporting families in need. Since 1994, the company has donated and raised more than $200 million to Canadian charities and not-for-profit organizations.  Additional company information can be found at, and at

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