A Journey of Unity and Resilience: 20th Red Cross Annual Fundraising Event

A white tent with Canadian Red Cross logo and flower arrangement on the ceiling.


Our next event

It is with great pleasure that we invite you to the 20th Canadian Red Cross’ Annual Fundraising Event, to be held on Thursday, March 20, 2025, at an emblematic heritage venue in Montreal's Griffintown neighborhood: the New City Gas.

The evening, organized under the theme "A Journey of Unity and Resilience", will pay tribute to the voyage the Red Cross began with its partners 20 years ago: a great adventure of cooperation, inspiring challenges and transformations, during which every moment was marked by unity towards those in need. The event will be co-chaired by Mrs. Marie-Claude Boisvert, Partner and Head of Sagard Private Equity Canada, Mr. Olivier Lemire, President of Keurig Dr Pepper Canada, and Mr. Jean-François Séguin, Director and Head of Technology Investment Banking, Quebec, of BMO Capital Markets.

The donations raised during this humanitarian gathering, which is our organization's most significant in Canada, will be used to recruit and train volunteers, store emergency supplies, ensure the proper functioning of the equipment needed to respond to emergencies and, above all, provide essential services to those affected by a disaster or catastrophe in Canada or elsewhere.

A gift of humanity like this one is only made possible thanks to the commitment of our volunteers and the generosity of our partners, Great Humanitarians of which you could be part of.

Visit this webpage again in September to join the voyage, as sales will be officially open!     

Until then, thank you for caring about our cause. We look forward to mobilizing the power of humanity alongside you very soon.

Honorary Co-Chairs 

The Sagard logo    The Keurig Dr Pepper Canada logoThe Bank of Montreal logo

Event Partners 

To be announced…

About the New City Gas, venue for our 20th edition 

With a rich 175-year history, the New City Gas is an emblematic heritage site on the Island of Montreal. Once a place where coal was transformed into natural gas, it continues today to make the city shine through art, music, culture and gastronomy. The uniqueness of this venue will enable us to offer to our guests a multisensorial experience that poetically reflects our evening's theme through movement and the four elements.

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