Welcome, Red Cross Walmart Ambassadors!
This page contains all the resources and information you need to be an amazing Canadian Red Cross Walmart Ambassador.
Since 2003, Walmart has been an integral part of the Red Cross team. Each year, Walmart stores across Canada dedicate several weeks to fundraise in support of the Red Cross.
This year’s annual in-store campaign takes place June 27 - July 26. Together, our goal is to raise $3million, plus a Walmart donation of an additional $1 million to support Red Cross Emergency Management activities across the country.
Thank You! We appreciate you answering the call to become a Red Cross Walmart Ambassador! The relationship you build between the Red Cross and your local Walmart stores is critical to us achieving the campaign goal and ensuring the Red Cross is always ready to provide food, shelter, clothing, financial support, and essential supplies whenever a family is affected by an emergency.
Thank you once again for your dedication and commitment to the 2024 Walmart Campaign. Your efforts are changing lives!
Resources can be downloaded individually below.
In-store Materials
Cash Cling
Clings with campaign creative will be posted on the light boxes above the cash registers.
Checkout Sign
These will be posted in or around the checkout area, commonly on plexi-glass screens that are being used to help protect customers and Associates during COVID-19.
Goal Poster
The goal poster is a thermometer style design that keeps associates updated on their progress toward the store’s campaign goal.
Thank You Poster
Posted in stores to thank customers and Associates for their fundraising support.
Store Lead Materials
Campaign Buttons
A great way for Associates to show their support is by proudly wearing our campaign buttons – 100 per store.
Campaign Video
A short summary of what Red Cross does and how Walmart helps to make it happen! Please check your store received it and encourage them to play it wherever they can (e.g. in electronics department or front of store by cash area).
Campaign Playbook
This booklet is everything the store lead needs to run a great campaign. A great tool for you to reference during your contact with Walmart.
Editable Poster
Editable campaign poster that is great for any extra in-store fundraising that Associates may want to do.
Campaign Quick Reference
The Coles notes of campaign for your store lead and Associates.
Fundraising Star Button
Earned by any Associates who have more than $500 worth of fundraising ‘sales’ during the campaign.
Fundraising Star Certificate
Earned by any Associates who have more than $500 worth of fundraising ‘sales’ during the campaign.
Digital Assets for In-store Table set up
Map
CRC Facts
Build or Buy a Kit
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In your Community