Photo : M. Jeffrey Orr, President and CEO of Power Financial Corporation; M. Pascal Mathieu, Vice President of Canadian Red Cross Quebec; M. Darryl White, Chief Executive Officer of BMO Financial Group; M. Conrad Sauvé, President and CEO of the Canadian Red Cross; M. Eric R. La Flèche, President and CEO of Metro Inc.; and M. Norman Hébert, President and CEO of Groupe Park Avenue Inc.
Over $1.3 million raised at the annual Canadian Red Cross fundraising event
More than 500 guests attended the annual Red Cross fundraising event on May 30,
A Humanitarian Port of Call, which raised $1,376,000 for the organization. The event, currently in its 14th year, is one of the most profitable fundraisers for the Canadian Red Cross.
Surrounded by the enchanting scenery of the Old Port of Montréal’s Alexandra Pier, the reception was co-chaired by
Darryl White, Chief Executive Officer of BMO Financial Group, and
Eric R. La Flèche, President and CEO of Metro Inc. They were also supported by honorary committee members
Jeffrey Orr, President and CEO of Power Financial Corporation, and
Norman Hébert, President and CEO of Groupe Park Avenue Inc.
The proceeds from the event will support the Red Cross’ humanitarian mission, which is to extend a helping hand to Canadians whose lives have suddenly been turned upside down by a disaster. Providing the essentials such as a place to stay, hot meals to replenish their strength, clothing to protect them, and a shoulder to lean on are simple gestures that can be so very comforting when the unimaginable happens.
Since its inception, this annual Red Cross event has become an occasion that is not to be missed in Montreal and has helped the humanitarian organization raise over $15 million to support its mission.
For photos of the event, visit
our Flickr gallery.
Exceptional partners and sponsors
To help make the event a success, the Red Cross was able to count on exceptional partners and sponsors. Special thanks to BMO Financial Group, Metro Inc., Power Financial Corporation, CIBC, National Bank of Canada, Scotiabank, TD Bank, Enbridge Pipelines Inc., Manulife Financial Corporation, CGI Group Inc., Groupe Copley / The Alan & Roula Rossy Family Foundation, The Great-West Life Assurance Company, La Presse, RBC Royal Bank, and The Globe and Mail.
