NL Humanitarian

John SteeleJohn Steele

Business leader John Steele has been demonstrating a spirit of humanity in Newfoundland and Labrador for decades. Originally from Gander, he’s an ardent supporter of numerous charities including as president of VOCM Cares and the K-Rock Children's Foundations. His passion and hands-on approach leading fundraising initiatives has enriched the St. John’s community and beyond in fields including health, education, the arts, and safety.

He chaired the Canadian Cancer Society's capital campaign for Daffodil Place, a $7 million, 24-room residence and support centre for cancer patients and caregivers who must travel to St. John’s for treatment. Daffodil Place offers affordable accommodation, meals and snacks, transportation to and from appointments, entertainment, and emotional and other support.

Other charitable organizations to benefit from Steele’s volunteer efforts include the Salvation Army, Junior Achievement of Newfoundland and Labrador, the National Cancer Institute, Health Care Foundation, Canadian Paraplegic Association, Special Olympics Canada, Kids Eat Smart Foundation, the Association for New Canadians, Eating Disorder Foundation of Newfoundland and Labrador, Choices For Youth, Rainbow Riders, Lions Max Simms’ Memorial Camp, Newfoundland and Labrador Sports Centre, and The Gathering Place, a centre which aims to  build community, promote equality and provide nourishment to the homeless.

Steele remains active in VOCM Cares Foundation charity events such as Happy Tree and Coats for Kids, plus Buddy Bears in partnership with the St. John’s Firefighters Association. A huge music fan, Steele is a pioneer sponsor for Business and Arts Newfoundland and Labrador.

Steele also helped fundraising campaigns supporting Canadian Red Cross disaster responses in 2001 to airline passengers diverted to Newfoundland following the 9/11 attacks, the 2003 Badger flood and evacuation, 2004 Indian Ocean tsunami, Hurricane Igor and the Haiti earthquake in 2010, and the 2016 wildfire evacuation of Fort McMurray and other communities in Alberta. He was also a contributor to a campaign that led to increased Red Cross disaster response capacity across Newfoundland and Labrador.Steele is the director of the Newfoundland Capital Corporation (NCC) and is president of Steele Communications and Steele Hotels.