Support to Small Businesses and Not-for-Profit Organizations Program

The Canadian Red Cross is committed to supporting affected individuals and communities impacted by the recent flooding in the Regional Municipality of Wood Buffalo (RMWB) and Mackenzie County in April 2020.  Experience has shown us that support for small businesses and not-for-profit organizations is essential to the recovery of people and communities affected by a disaster.
Eligible small business owners and social non-profit organizations that were directly impacted by the floods, and that meet the minimum requirements may apply for up to $3,000 in funding. This financial assistance is to provide support for things such as:
  • Uninsured direct losses (damage, lost equipment/inventory)
  • Insurance deductibles
  • Specialized clean-up costs that might not be eligible under other programs
  • Ongoing expenses, such as rent for a commercial space or utility costs
Please note that this program is not intended to fund loss of revenue or income.
Directly impacted means that the business or social profit was in an area that was flooded due to high water levels. It further means that the business or social profit has needs such as direct damage, clean-up not covered by other sources, an insurance deductible that has been paid, or ongoing rent or utility costs.

Application Period

Small business owners and not-for-profit organizations can apply online until October 31, 2020.

Apply Now


Minimum requirements to apply

  1. Have 50 employees or less*
  2. Located in a flood-impacted community in the Regional Municipality of Wood Buffalo or Mackenzie County.
  3. In operation on or before April 26, 2020.
  4. Financially vulnerable as a result of the 2020 Spring floods.
  5. Have resumed or are intending to resume operations.
  6. A net income of less than $250,000 (calculated as revenue less expenses). *
  7. The business is the primary source of income. *
*Does not apply to not-for-profit organizations.

Required Documentation

Each application must include proof of the business operating legally within its region. The applicant will be asked to provide their business license number at the time of the event, and the Red Cross will validate this with the local government authority. Please note that applications submitted without documentation are considered incomplete.

How to Apply

Online Application Form

You can access the online application form by clicking here.

By Phone

If you prefer to talk with someone, you may contact our call centre at 1-800-863-6582 to request a call back from the Small Business Team. Someone will call you back and help you complete the application over the phone.  You may also request a call back by emailing us at:


Please click here for Frequently Asked Questions.

You can reach the Red Cross at 1-800-863-6582 from 9 a.m. to 6 p.m. MST, Monday to Friday. You can also email us at: