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Delivering community health, with Aviva Canada’s help


In Canada, people over the age of 65 are one of the fastest growing age groups – this means health care needs are changing across the country. Red Cross Community Health and Wellness programs are playing an increasingly important role in addressing the needs of this growing population, and thanks to support from Aviva Canada we are able to expand the work we’re doing.

Aviva Canada became the founding Community Health and Wellness Partner earlier in July. This support means that the Canadian Red Cross will be able to deliver improved services to over 190,000 people across the country. Red Cross Community Health and Wellness programs include services like Meals on Wheels, transportation, volunteer visits and more. These programs help a wide range of clients live safely in their home with dignity, including seniors, those with chronic illnesses, people with disabilities, and people who have been isolated for a variety of reasons.

President and CEO of Aviva Canada, Greg Somerville said, “Through this partnership, we’ll help the Red Cross meet the current and emerging community health care needs...Together, we look forward to people leading longer and healthier lives by delivering innovative community health care solutions where they most often prefer to receive it – in their own homes.”

As part of this support, Aviva Canada is purchasing over 5,000 pieces of medical equipment, such as wheelchairs and walkers. This will help up to 20,000 Canadians over three years who are living with illness and injury as part of the Health Equipment Loan Program.

Aviva Canada was also the first insurance company to become a National Partner of the Red Cross' Ready When the Time Comes program. Beyond their financial support, Aviva's trained employees and brokers are mobilized as volunteers in times of disaster. When the Alberta wildfires hit in May 2016, Aviva's 300-strong volunteer force mobilized within 24 hours at evacuation and call centres across the country. Throughout May and June, their volunteers helped meet the urgent needs of evacuees through support to registration and the distribution of financial assistance and vouchers for food, water, clothing and gas.

The Canadian Red Cross is there when we are needed  - and that doesn’t just mean in times of emergencies and disasters. Learn more about the work we’re doing in your community, and the programs that are available.  
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