Tech Talk: How Canadian Non-profits use social media

*Every week, Red Cross Tech Talk looks at different technology or social media tools that pertain to the work we do at the Red Cross. Have an idea? Please let us know! 

Social media use is becoming the norm nowadays for many organizations around the world. With this in mind, public relations company Hill & Knowlton recently took a closer look at how the top 40 Canadian charities are using social media tools to promote their work.

Based on research that took place last October, 85 per cent of the charities had at least one social media button on their homepage; more charities are promoting their Twitter pages over Facebook; and the most influential sectors are cultural organizations, disease/research organizations and aid organizations. The study also looks at which organizations have the most followers, who are the most interactive, and who have the most influence.

The Canadian Red Cross was in the top 10 of charities having the most influence on social media, landing at number 7.

Check out all the results here.

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