The annual Canadian Red Cross fundraising event

The Red Cross, a light in darkness

People holding a giant cheque

Left to right: Mr. Norman Hébert, President and CEO of Groupe Park Avenue, Mrs. Diane Dunlop-Hébert, Mrs. Michèle Dionne, a Canadian Red Cross volunteer and the author of Missions, Mr. Pascal Mathieu, Vice-President of the Canadian Red Cross in Québec, Mrs. Michèle Dionne, Mr. R. Jeffrey Orr, President and CEO of Power Financial Corporation, Mrs. Suzanne Legge Orr and Mr. Conrad Sauvé, President and CEO of the Canadian Red Cross. 

The Canadian Red Cross’ 13th annual fundraising event took place on May 9, 2017, at ARSENAL Montreal. The evening was co-chaired by Mr. R. Jeffrey Orr, President and CEO of Power Financial Corporation, Mrs. Suzanne Legge OrrMr. Norman Hébert, President and CEO of Groupe Park Avenue, and Mrs. Diane Dunlop-HébertMrs. Michèle Dionne, a Canadian Red Cross volunteer and the author of Missions, will serve as Honorary President.

The event was an unprecedented success with close to 600 guests, raising 1.7 million dollars thanks to the generous support of participating organizations and individuals.

Under the theme: The Red Cross, a light in darkness, the event reminded everyone that wherever the elements rage, war threatens or the absence of peace is a daily reality, the red and white vest of the Red Cross and Red Crescent can be found. This reassuring symbol, visible through chaos and darkness, provides comfort to those in vulnerable situations.
   
Over the years, this humanitarian gala hosted by the Red Cross has become an essential part of the Montreal scene. Since 2005, it has helped raise close to 14 million dollars in support of the Red Cross’ mission: Helping those in need when they need it the most. 

Partners and sponsors of the 2017 event

The Red Cross is grateful for the support of major partners and sponsors who ensure the success of this annual fundraising event.
 

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