Why Legacy Giving Matters?

Why Gifts in Wills to the Canadian Red Cross MatterPutting the Red Cross in your will or making another kind of planned gift, is one of the most significant and lasting contributions you can make to the cause of humanity.

If you were to witness a crisis  today –a house fire, an ice storm, a neighbour in peril, a friend in need, or further from home, famine, floods or war – what would you do?   Your first instinct would probably be to try to help.

That powerful human instinct has been the motivating force behind the Red Cross Movement since its conception on a bleak Italian battlefield in 1859.  Two world wars and countless tragedies later, that instinct continues to unite more than 100 million people across the globe in a common purpose: to help others in crisis.  

There will always be situations where we are needed, but we can only be there with your support.  A Gift in Will or any other legacy gift is the best way for you to ensure that we can be there for future generations.  We cannot end wars or stop famines, prevent fires or personal crises, but as long as there are people like you who are prepared to help – to put us where we’re needed – our humanitarian spirit can endure.