Last week, American Express announced its plan to offer customers a service that would allow them to sync their credit card to make purchases directly on Twitter simply by using hashtags. That’s right. One-tweet shopping is just around the corner. You can read more on how it works in this article.
Given the popularity of Twitter, it got us thinking... what if people could donate to their favourite non-profit through Twitter? Fundraising is always evolving. In recent years, we’ve seen a shift toward digital and mobile fundraising, including everything from text donations to peer-to-peer fundraising. Now it seems that Twitter could offer up even more possibilities. Our friends at Artez Interactive certainly think so. Check out the interesting ways they suggest charities could eventually use Twitter to fundraise in this blog post.
As social media continues to evolve beyond sharing funny cat photos and chatting with friends (we like to do that too!), we’re eager to see what opportunities it presents for the non-profit sector. Crowdsourcing, data-gathering and curating, and fundraising are just some of the possibilities. Let us know what you think.