Wendy Harman, Director of Social Media at the American Red Cross talks about how the Red Cross is using social media in their response following Hurricane Sandy. The Red Cross has tracked more than 1 million mentions of Sandy and are using its social channels to let people know where emergency relief vehicles are distributing food and water and where they can find food at Red Cross mobile feeding sites. Using social media in its response allows the Red Cross to disseminate information in real time for those affected by the storm who need access updated information.
For information on donating to the Red Cross Hurricane Sandy relief efforts, visit www.redcross.ca/sandyusa.