Strategic Plan 2003 to 2008
The Red Cross and Red Crescent Movement is the most universally respected and recognized humanitarian organization in the world. Its emblem is a powerful symbol, offering protection in times of conflict. People associate the Canadian Red Cross with humanitarian service, even though they may not know the specifics of what we do. The public come to us in times of need, expect for us to play a role in responding to disasters, and believe that Red Cross plays an important role in Canadian communities. Public opinion polling reinforces that the Canadian Red Cross is still one of the most appreciated humanitarian organizations in Canada. People demonstrate their commitment to our humanitarian goals by generously providing their time, and financially supporting our work, in Canada and around the world.
Strategic Plan 2003 - 2008 (PDF, 132kb)
Strategic Review and Analysis - March 2003 (PDF, 329kb)
