Karen Snider, National Media Manager, is leading the Canadian Red Cross’s social media efforts. Working with a team of Red Crossers who form a Social Media Working Group, she is responsible for overseeing social media strategies to be implemented across the country.
In this workshop Karen Snider, senior media manager with the Canadian Red Cross, will teach you how to use Twitter effectively. This session will help you understand the pros and cons of using Twitter, the language and culture of Twitter, and best practices. In this session, we will walk through how to set up your own account and how to get started.
Tim Burrows and Karen Snider will look at emerging trends in social media, how it can impact or improve emergency response and integrate social media in emergency planning .This session will look at the current use of social media in emergency response, how things can progress in the future and the importance of staying current with emerging trends.