Canadian program partners
Corporate Partners
The Red Cross is a leader in humanitarian work and collaborates with leading companies to help Canadians and vulnerable people around the world. From providing shelter and food after a disaster, to water safety programs and emergency preparedness initiatives, the Red Cross its corporate partners work hand in hand.
The Red Cross emblem is one of the most recognized symbols in the world. To learn more about becoming a Canadian Red Cross corporate partner, contact: Tim Hoswitschka, 613-740-1968.
Sponsorships
Walmart Canada
Walmart Canada is the Canadian Red Cross’ largest corporate donor. Since 2003, Walmart Canada has raised and donated more than $6.6 million in support of disaster response. Walmart is a leader in working with the Red Cross to ensure that humanitarian relief is provided in communities across Canada during and after a disaster strikes. Walmart is also a proud sponsor of the
Canadian Red Cross Rescuer Awards, recognizing the efforts of non-professional rescuers and off-duty first responders who go out of their way to save a life, prevent further injury and/or provide comfort to the injured. For more information about the company, visit
www.walmart.ca.
Microsoft Canada
In May, 2009 Microsoft Canada made its single largest software donation to the Canadian Red Cross. Microsoft Canada will provide the Canadian Red Cross with more than $3 million in software and licensing to help them focus on disaster relief efforts and humanitarian aid in Canada and around the world. Microsoft Canada is committed to helping organizations with a strong social agenda increase their productivity by empowering them with great software. For more information on Microsoft Canada’s Citizenship initiatives, visit
http://citizenship.microsoft.ca.
RONA
Since 2005, RONA has supported the Red Cross through corporate gifts, the annual February in-store campaign and through direct-impact donations of clean-up kits. RONA has donated more than $800,000 and helped over 1,480 Canadian families get back in their homes after an emergency be it a fire, flood or other event. RONA provides clean-up kits to disaster victims, free of charge, through local Canadian Red Cross disaster response teams. To learn more about RONA, visit
http://www.rona.ca/.
RBC Insurance
RBC Insurance is the Founding Partner of the Red Cross Personal Disaster Assistance (PDA) plan. Red Cross PDA volunteers across Canada are specially trained and on call 24 – 7 to respond to the needs of population affected by disasters or emergencies. RBC is the first corporate partner to support the essential services of Red Cross PDA volunteers. This involves RBC commitment of over $600,000 that will help the Canadian Red Cross and its PDA volunteers to have the most effective training and resources to assist victims of disasters. In addition they donate thousands of Leo the Lion’s to provide comfort to children who have been affected by disasters. Visit
www.rbcinsurance.com.
Acklands-Grainger
Acklands-Grainger is the national founding sponsor of the Canadian Red Cross Ready When the Time Comes program. Their generous support enables the Canadian Red Cross to mobilize a large network of “reservist” volunteers from Canadian corporations who are trained and ready to help the people affected by large-scale disasters in Canada.
For more information about Acklands-Grainger, visit http://www.acklandsgrainger.com/.
Petro-Canada
Petro-Canada provides corporate and employee contributions to Canadian Red Cross in support of our Canadian and
International disaster responses. The company's employees have dug deep into their pockets to support Red Cross relief programs and Petro-Canada has generously matched these employee donations. Visit
http://www.petro-canada.ca/.
Nexcare™ First Aid products from 3M
Nexcare™ First Aid products from 3M supports the Canadian Red Cross First Aid & CPR programs. This support allows the Canadian Red Cross to reach even more Canadian families with their messages on how to prevent injuries and treat minor wounds. In addition to their financial support, Nexcare™ from 3M is donating a variety of products from their offering to be used in support of the Canadian Red Cross promotional events and contests. 3M and Nexcare are trademarks of 3M. Used under license in Canada. Visit
http://www.nexcare.ca/.
Mustang Survival
For more than 35 years, Mustang Survival has been committed to offering comfortable and versatile safety products to support people in their favorite water sports activities. Mustang's We Save Lives For A Living corporate philosophy makes a partnership with the Canadian Red Cross a natural fit. Mustang Survival proudly supports the Canadian Red Cross by sponsoring National Lifejacket Day and in addition producing a line of co-branded lifejackets. Mustang Survival and the Canadian Red Cross... partners in saving lives. Visit
http://www.mustangsurvival.com/
Media Sponsors
Canadian Health & Lifestyle
Canadian Health & Lifestyle’s media sponsorship increases the awareness of the Canadian Red Cross Child Care First Aid and CPR allowing the Canadian Red Cross to reach even more Canadian families and child care professionals with their messages on how to prevent injuries and respond to common childhood emergencies. Visit http://www.healthandlifestyle.ca/
explore
explore is proud to support the Canadian Red Cross Wilderness & Remote First Aid program, helping Canadians be better prepared for adventures from coast to coast to coast. explore is an award-winning Canadian magazine for people who are passionate about the outdoors and adventure. With the support of explore, Red Cross can reach more Canadians, giving them information and training them how to prevent injuries and deal with situations across our vast and often remote landscape. Visit http://www.explore-mag.com/.
OHS CANADA
OHS CANADA is the leading Canadian occupational health and safety magazine, serving workplace health and safety decision makers.OHS CANADA proudly supports the Canadian Red Cross First Aid & CPR training as part of their on-going role to reduce workplace injury. OHS CANADA's generous media sponsorship increases the awareness of the Canadian Red Cross First Aid and CPR as a training option, as well as providing access for healthy and safety decision makers to information on the newest industry standards. Visit
http://www.ohscanada.com/
Corporate In-Kind Supporters
Canadian Bankers Association
Canadian Bankers Association (CBA) partners with Red Cross by making it easy for donors to make a cash contribution at bank branches throughout Canada. The CBA has helped raise millions of dollars towards disaster relief programs both within Canada and internationally. Banks that accept donations for Red Cross appeals include BMO Financial Group, Canadian Western Bank, CIBC, HSBC Bank Canada, Laurentian Bank of Canada, National Bank Financial Group, RBC, Scotiabank and TD Canada Trust. Visit
www.cba.ca.
The Weather Network
The Weather Network promotes disaster preparedness, international programs, water safety and first aid programs for the Canadian Red Cross through television and website campaigns. When severe weather or natural disasters strike, The Weather Network and the Canadian Red Cross support each other by acting as a reliable information source for Canadians. We also partner to run campaigns during
Emergency Preparedness Week and in support of the "
Expect the Unexpected" disaster preparedness program for Canadian schools. Visit
http://www.theweathernetwork.com.
Cause Marketing
Quaker, Tropicana, Gatorade
In 2007 Quaker, Tropicana, Gatorade initiated a short term cause marketing program at Wal-Mart stores, raising $6 million in Aeroplan points to support the ongoing work of the Canadian Red Cross. Visit
http://www.pepsico.com/.
Posted August 6, 2009/Updated August 5, 2010
