Canadian Red Cross raises awareness of bullying with Pink Shirt Day

Topics: National, Violence, Bullying and Abuse Prevention
April 22, 2013

Canadian Red Cross raises awareness of bullying with Pink Shirt Day

The Canadian Red Cross, one of the leading non-profit organizations in the country, is committed to helping people who have been affected by a range of difficult situations, from emergencies and disasters to the harmful effects of violence, abuse and bullying.

When it comes to bullying, the Canadian Red Cross strives to raise awareness of what impact this negative behaviour can have on people for years to come. 

What is Pink Shirt Day?
Bullying happens every day - in classrooms, during recess, on the internet and even in the workplace. One in five young people across the country are bullied regularly, and for youth who are targeted by people who bully, the impact can last through adulthood, according to the Red Cross.

Pink Shirt Day is an event observed by the Canadian Red Cross to draw attention to bullying and what damage it can do on the emotional and physical well-being of individuals.

The date of each observance varies depending on the province. In Alberta and Ontario, Pink Shirt Day was honoured on February 27.

In Saskatchewan, Day of Pink - formerly known as Pink Shirt Day - took place on April 10, 2013. Schools and local centres of commerce were encouraged by the Canadian Red Cross to take a stand against bullying by ordering pink shirts. Institutions of higher learning that registered in advance received free tool kits offering informative materials and engaging activities for young people.

Show your support
By raising awareness of problems like bullying throughout the country, the Canadian Red Cross honours its humanitarian mission and improves the lives of those in need.

While overcoming violence and abuse is challenging, by giving people access to resources they need to improve their knowledge and skills, the Canadian Red Cross helps empower individuals to put a stop to harmful behaviours.

With the help of Canadians like you, the Canadian Red Cross can continue to offer programs around the country that address these problems and other needs. By choosing to donate, you can make a difference in the lives of those affected by adversity.