Manitoba: Walmart Canada launches campaign to raise $3 million for the Canadian Red Cross

Topics: Manitoba, Emergencies and Disasters in Canada
August 01, 2013

$127,000 is Manitoba’s fundraising goal

(Winnipeg) – Walmart Canada is gearing up for a cross-country campaign to raise much needed funds for Canadian Red Cross disaster preparedness and response activities. The campaign will run in Walmart stores from Aug. 1 to 25, with an ambitious goal of $3 million, of which over $700,000 are matching funds from Walmart.

“Support from Walmart every year is amazing. It really shows how small actions can add up to make a big difference,” said Tansey Buike with the Red Cross in Manitoba. “Funds raised through the Manitoba campaign help ensure that Red Cross is ready to respond when disaster strikes.”

Supporting the Red Cross is easy. At the Walmart checkout, Walmart associates will give customers the opportunity to make a donation to support the work of the Red Cross in communities across the country. Walmart will match these donations up to $2,000 per store.

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and over 185 national Red Cross and Red Crescent Societies. The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

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