Banks Rally Together To Support Canadian Red Cross’ New Brunswick Flood Relief Efforts

May 09, 2018

Branch and online networks are accepting donations; Corporate contributions total almost $100k

TORONTO – Ten banks have come together to help the Canadian Red Cross provide immediate and long-lasting relief for those affected by flooding in New Brunswick. Support includes opening branch locations and online networks for donations, providing corporate contributions totaling approximately $100,000, mobilizing employee fundraising and other important initiatives led by individual banks.
The Red Cross is responding to extensive flooding in New Brunswick and remains on stand-by to further assist. Local Red Cross volunteers have been activated, providing a variety of services including support such as reception and information, registration and family reunification, lodging, food, first aid, and providing cots and blankets. The Red Cross has additional volunteers and supplies pre-positioned and ready to be deployed, if needed.


The following banks are accepting customer donations through their branch or online networks from May 9 to early June:
  • BMO
  • Canadian Western Bank
  • CIBC
  • HSBC
  • Laurentian Bank
  • National Bank
  • RBC
  • Scotiabank
  • TD
  • Tangerine (donations can be made online directly from client accounts starting from May 8 to June 8)

The public can also support by donating online at, by calling 1-800-418-1111, or by contacting their local Canadian Red Cross office.

“Banks in Canada are committed to rallying together to support the tremendous efforts of Canadian Red Cross for the people, families and businesses affected by flooding in New Brunswick. Thank you to the dedicated first responders, volunteers and aid workers, who are doing everything they can to bring hope, relief and certainty to affected communities during this trying time.” – Neil Parmenter, President and CEO, Canadian Bankers Association
“The record-setting flood in New Brunswick has impacted thousands of people, and the Canadian Red Cross is on the ground providing assistance in affected communities. Thanks to participating banks, people and families affected will receive even more critical on-the-ground support and Canadians will have even more options to donate to this cause and help.” – Conrad Sauvé, President and CEO, Canadian Red Cross
Canadian Red Cross
Here in Canada and overseas, the Red Cross stands ready to help people before, during and after a disaster. As a member of the International Red Cross and Red Crescent Movement – which is made up of the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 190 National Red Cross and Red Crescent Societies – the Canadian Red Cross is dedicated to improving the lives of vulnerable people by mobilizing the power of humanity in Canada and throughout the world. 

Canadian Bankers Association
The Canadian Bankers Association is the voice of more than 60 domestic and foreign banks that help drive Canada’s economic growth and prosperity. The CBA advocates for public policies that contribute to a sound, thriving banking system to ensure Canadians can succeed in their financial goals.

  • National Canadian Red Cross Media Line: 1-877-599-9602 
  • Quebec Canadian Red Cross Media Line: 1-888-418-9111
  • Canadian Bankers Association: David Bauer, Director, Media Relations & Social Media, 1-800-263-0231, (416) 918-2777