Digital Volunteer Coordinator and Community Manager (Bilingual)

Posted: October 27, 2017

Region: Flexible

Do you want to make a difference? Join the world’s largest humanitarian network. The Canadian Red Cross Society, a not for profit, humanitarian organization dedicated to helping Canadians, as well as the most vulnerable throughout the world, is currently seeking a Digital Volunteer Coordinator and Community Manager (Bilingual). This is a 12-month contract position, with potential for renewal.
Within the Communications and Partnerships department, and under the direction of the Director of Digital Communications, the Digital Volunteer Coordinator and Community Manager (Bilingual) is responsible to support and grow the Red Cross digital volunteer program. The right person to join our dynamic digital communications team will support in monitoring and engaging with our large social media audience, particularly focusing on supporting digital volunteers who are helping with the 2017 BC Wildfires and other disaster responses. You will help create strategies and generate content for specific audiences, including supporters of our domestic disaster management work, as well as the Francophone community in Quebec and across Canada. You will develop engaging content for all channels in support of organizational goals and objectives
  • Lead the ongoing development of the Canadian Red Cross digital volunteer team
  • Analyze campaign results and provide recommendations to inform decision-making for future campaigns, including social advertising and other promotional tools
  • Participate in the development of and maintain the strategy and direction for community building and engagement
  • Monitor designated social media channels, feedback and answer general community questions or facilitate the response to customer questions through working with internal channels
  • Monitor and understand current community trends, opinions, concerns, general topics of conversation, etc.
  • Foster conversations and build relationships within target communities by effectively communicating with users both online and in person
  • Exhibit a savvy and professional persona to online community members via expert written communication skills and in person
  • Build relationships with cross-functional teams in order to understand their needs and goals, and ensure that the community perspective is being considered
  • Contribute to regular reporting on social media activities by the Canadian Red Cross (monthly, quarterly, and as required during emergencies)
  • Plan and manage online community events
  • Maintain an understanding of trends, feedback and metrics of similar communities external to the organization.
  • Provide on-call assistance during weekends, emergencies and appeals
  • Other responsibilities may be required
    Specific tasks:
  • Engage with and support the Canadian Red Cross social media ambassadors and digital volunteers, including recruitment, training, creating reference materials and providing regular guidance.
  • Create content for various social media channels (including but not limited to blog posts, photos, videos, and social media updates for Facebook, Twitter, Instagram, and LinkedIn)
  • Participate in editorial planning for a shared weekly social media calendar
  • Develop and solicit content for all platforms, including the blog
  • Participate in Content Planning Group meetings
  • Liaise with communications staff responsible for social media at the provincial and regional level; provide guidance and support as needed
  • Maintain provincial and national social media accounts, including: sharing content, engaging with supporters, responding to questions, identifying reputational threats, following users and staying abreast of the latest features and best practices for each channel
  • Upload photos to Flickr and videos to YouTube and Wistia as needed
  • Help our senior community manager generate social media reports on a monthly and quarterly basis. Provide reporting on social media activities during emergencies, campaigns and other events as needed
  • Provide technical assistance to other staff to assist with uploading blogs, photos or videos as requested
  • Provide input and support in developing social media strategies
  • Develop training and development tools for social media, and provide training workshops to staff and volunteers
  • Requires a minimum of two to four years of experience in communications and client relations in the area(s) of Public Relations/Communications or Marketing/Advertising
  • Bachelor’s degree and/or College Diploma in business, marketing, or communications.
  • Passion for written communication.
  • Excellent verbal, interpersonal and relationship building skills.
  • Demonstrated active involvement in social networking (blogs, communities).
  • Highly developed and influential communication, facilitation and presentation skills at all levels of the business organization.
  • Thrives on a challenge especially under high-pressure circumstances.
  • Strong analytical and organizational skills.
  • Passion for exceptional customer service.
  • Has a bachelor’s or associates degree in marketing and/or communications.
  • Has work experience or training in PR, online marketing or similar field.
  • Dedicated to blogging, Twitter, Facebook, Instagram, and has knowledge of other social media tools.
  • Experience sourcing and managing content development and publishing.
  • Discretion to identify threats, crises and opportunities in user generated content.
  • Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
  • Ability to communicate results to management and in a fast-paced environment.
  • Experience managing staff or volunteers is a strong asset.
  • Bilingualism French/English is a requirement.
    Duties are principally conducted at the agreed-upon office of the Canadian Red Cross. Periodic travel within Canada may be required. The work can require irregular hours, including monthly on-call shifts, weekends and holidays without notice.
  • Please note that there is no relocation package for this position.


    This position requires a successful Canadian criminal record, reference check, and First Aid certification (training provided). The Canadian Red Cross Society is an equal opportunity employer

To apply for this position please click here

this position will be posted until filled