Benefits of Partnership

Through strategic partnerships with the Red Cross, the Canadian corporate sector leverages their financial, marketing, staff and in-kind resources to respond to disasters, alleviate suffering and keep communities safe.

The Red Cross has an extensive global network and is one of the most recognized and strongest brands. Partnering with Red Cross can:

  • Provide your company with an opportunity to align your brand with the Canadian Red Cross, one of Canada’s most trusted and recognized brands (Environics Poll, 2007)
  • Have positive impact on your sales
  • Motivate your employees and help achieve Human Resources and Corporate Social Responsibility mandates
  • Provide your company with an opportunity to align its business objectives with leading Canadian humanitarian organization
  • Give your company opportunities to cross-market with leading Canadian corporations and brands


Testimonials and findings from corporate Canada

Walmart Canada testimonial

Walmart Canada is proud to be the largest corporate partner of the Canadian Red Cross. The ability of the Red Cross to reach tens of thousands of Canadians affected by emergencies and disasters annually is invaluable. We work with the Red Cross year-round to ensure they have the support they need to be ready to respond to their next call for help. Knowing the Red Cross is always there to help during times of need should bring comfort to Canadians, and we’re thrilled to play a role in that.”

John Lawrence
Director, Corporate Social Responsibility
Walmart Canada

Bombardier testimonial



Quaker, Tropicana, Gatorade and Aeroplan promotion (PDF)